Effect of subliminal marketing greater than thought
Other Sciences / Social Sciences
Jan 05, 2009 |
2.8 / 5 (4) |
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(PhysOrg.com) -- Marketing statements influence us subliminally more than was ever assumed. Even when you are not aware of being exposed to advertising material, it can still affect your actions. This emerged from research ...
Uncultured bacteria found in amniotic fluids of women who experience preterm births
Jan 05, 2009 |
5 / 5 (2) |
1
Researchers from Case Western Reserve University and Yale University have made a significant advancement in understanding the cause behind why some pregnant women suffer from inflammations in the inner womb without any signs ...
NEC develops a nonvolatile magnetic flip flop that enables standby-power-free SoCs
Jan 05, 2009 |
5 / 5 (2) |
3
NEC Corporation today announced that it has succeeded in demonstrating the operation of a nonvolatile magnetic flip flop (MFF).
Common childhood virus packs an increasingly potent punch
Jan 05, 2009 |
4.5 / 5 (2) |
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Five-year-old Kate Levschan and her 18-month-old brother, Jacob, have never sat on Santa's lap. Their mother, Marti Levschan, wants to keep it that way.
Evolution in action: Our antibodies take 'evolutionary leaps' to fight microbes
Biology /
Jan 05, 2009 |
4 / 5 (2) |
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With cold and flu season in full swing, the fact that viruses and bacteria rapidly evolve is apparent with every sneeze, sniffle, and cough. A new report in the January 2009 issue of The FASEB Journal, explains for the fi ...
Clickfree USB Cable Transformer Availabe Now
Electronics / Consumer & Gadgets
Jan 05, 2009 |
2 / 5 (4) |
1
(PhysOrg.com) -- Now you can transform any external USB HDD to a true backup device without the use of any software at all. Just connect a USB HDD to your PC via the Clickfree Cable Transformer and your external ...
Doubts make consumers more willing to reevaluate brands, study finds
Other Sciences / Social Sciences
Jan 05, 2009 |
4 / 5 (2) |
0
Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study by a University of Illinois ...
Pneumococcal vaccine does not appear to protect against pneumonia
Medicine & Health / Medications
Jan 05, 2009 |
4 / 5 (2) |
0
Commonly used pneumococcal polysaccharide vaccines do not appear to be effective for preventing pneumonia, found a study by a team of researchers from Switzerland and the United Kingdom.
Adult-onset diabetes slows mental functioning in several ways, with deficits appearing early
Medicine & Health / Psychology & Psychiatry
Jan 05, 2009 |
5 / 5 (1) |
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Adults with diabetes experience a slowdown in several types of mental processing, which appears early in the disease and persists into old age, according to new research. Given the sharp rise in new cases of diabetes, this ...
Low-carb diets prove better at controlling type 2 diabetes
Jan 05, 2009 |
5 / 5 (1) |
1
In a six-month comparison of low-carb diets, one that encourages eating carbohydrates with the lowest-possible rating on the glycemic index leads to greater improvement in blood sugar control, according to Duke University ...
New findings shed light on why smokers struggle to quit
Medicine & Health / Psychology & Psychiatry
Jan 05, 2009 |
5 / 5 (1) |
0
Just seeing someone smoke can trigger smokers to abandon their nascent efforts to kick the habit, according to new research conducted at Duke University Medical Center.
Breathing easier
Jan 05, 2009 |
4 / 5 (1) |
1
If you're an asthma sufferer, make sure the medical history at your doctor's office includes your employment and recreation plans. A new screening tool developed by Tel Aviv University researchers may save you a trip to the ...
Teaching intangibles with technology
Jan 05, 2009 |
4 / 5 (1) |
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Teach students some facts, and they learn for one exam at a time. Teach students to think and they learn how to learn for the rest of their lives. Ambitious work from European and Israeli researchers is making it easier to ...
Flawed deposit insurance programs need reform, banking expert says
Jan 05, 2009 |
4 / 5 (1) |
0
Government insurance programs that safeguard bank deposits should be reformed to ease taxpayers' undue stake in propping up the nation's banking system, according to research by a University of Illinois finance professor.
Ridesharing can be made into more attractive cost-saver, study shows
Technology / Computer Sciences
Jan 05, 2009 |
4 / 5 (1) |
0
(PhysOrg.com) -- The benefits of ridesharing - aka car-pooling - are well known: less traffic, less wear on roads and less fuel consumed, and the ability to engage in pre-office-hours water-cooler talk that can be accomplished ...
