Subconscious encounters: How brand exposure affects your choices
Oct 14, 2008 |
4.8 / 5 (5) |
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Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research.
What do you know? Not as much as you think
Oct 14, 2008 |
4.6 / 5 (5) |
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We've all met know-it-alls—people who think they know more than they actually do. If they're talking about products, like wine or motorcycles, they might actually know as much as they think. But when it comes to health plans, ...
Pleasure seekers: Clubbing is a controlled rave experience
Oct 14, 2008 |
4.6 / 5 (5) |
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Clubbers—people who dance the night away in dance clubs—are seeking communal, ecstatic experiences. And, according to a new study in the Journal of Consumer Research, modern clubbers get a more controlled, legalized versio ...
Florida's 'Worm Grunters' Collect Bait Worms By Inadvertently Imitating Mole Sounds
Biology /
Oct 14, 2008 |
4.6 / 5 (5) |
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(PhysOrg.com) -- When biologist Ken Catania heard about the peculiar practice of worm grunting practiced in the Apalachicola National Forest in the Florida Panhandle one of his first thoughts was an observation ...
People lacking vital antioxidants and exposed to sunlight more likely to develop AMD
Oct 14, 2008 |
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People who lack essential antioxidants, and who have high levels of sunlight exposure, have a higher risk of developing advanced macular degeneration (AMD), according to a study published today in the journal Archives of ...
Scientists discover new information about diabetes' link to tuberculosis
Oct 14, 2008 |
4.6 / 5 (5) |
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New evidence discovered by researchers at The University of Texas School of Public Health Brownsville Regional Campus shows that patients with Type 2 diabetes may be at increased risk of contracting tuberculosis because of ...
Help create WikiCandidate -- the ideal presidential candidate
Oct 14, 2008 |
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(PhysOrg.com) -- Step aside, John McCain and Barack Obama. Meet Sen. Julian Polonius Foley Marcos DeWiki III, a true man of the people. DeWiki -- in Internet fashion -- is making an unprecedented run for president ...
Researchers uncover world's oldest fossil impression of a flying insect
Other Sciences / Archaeology & Fossils
Oct 14, 2008 |
4.2 / 5 (5) |
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While paleontologists may scour remote, exotic places in search of prehistoric specimens, Tufts researchers have found what they believe to be the world's oldest whole-body fossil impression of a flying insect in a wooded ...
Steroids aid recovery from pneumonia, researchers say
Oct 14, 2008 |
4.2 / 5 (5) |
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Adding corticosteroids to traditional antimicrobial therapy might help people with pneumonia recover more quickly than with antibiotics alone, UT Southwestern Medical Center scientists have found.
New tools that model 3D structure of amorphous materials to transform technology driven R&D
Oct 14, 2008 |
4 / 5 (5) |
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(PhysOrg.com) -- Researchers have accurately identified tools that model the atomic and void structures of a network-forming elemental material. These tools may revolutionize the process of creating new solar ...
AAT protein restores blood glucose in type 1 diabetes model
Oct 14, 2008 |
5 / 5 (4) |
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A protein made by the liver in response to inflammation and used to treat patients suffering from a genetic form of emphysema has been shown to restore blood glucose levels in a mouse model of Type 1 diabetes mellitus, according ...
Worms' nervous system shown to alert immune system in Stanford studies
Biology /
Oct 14, 2008 |
5 / 5 (4) |
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The nervous system and the immune system have something in common. Each has evolved to react quickly to environmental cues. Because the nervous system is able to detect some of these cues - say, a characteristic odor signaling ...
Researchers Use Nanowires to Develop Neural Probe That Will Limit Damage to Cells and Biological Tissue
Nanotechnology / Bio & Medicine
Oct 14, 2008 |
4.8 / 5 (4) |
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(PhysOrg.com) -- Engineering researchers at the University of Arkansas have developed a neural probe that demonstrates significantly greater electrical charge storage capacity than all other neural prosthetic ...
Looking through the broken mirror
Oct 14, 2008 |
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Researchers at The University of Nottingham are hoping to learn more about the causes of autism and Asperger's Syndrome, by putting a controversial theory to the test.
New LED technology and leading light for advertisers
Oct 14, 2008 |
4.3 / 5 (4) |
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A new lightweight LED screen developed by UQ Business School's Enterprize business plan competition finalist, LAADtech, proposes to make outdoor advertising more versatile and easier to install.
