Sharp Corporation announced today the development of a LCD controller using the high-speed serial interface MDDI, the LCD LR38869 for CDMA2000® and WCDMA (UMTS) 3G cellular phones. Sample shipment will begin in late September 2004. With integrated MDDI technology, the number of signals across the device’s hinge is significantly reduced, and the development of sophisticated designs, such as a rotation type display, is promoted.