New study explains why anti-smoking ads backfire or succeed

Some anti-smoking ads are simply ineffective, while others actually make youth more likely to light up. Fortunately, some are successful, and a new University of Georgia study helps explain why.

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<p><a href="http://www.physorg.com/news104145363.html">New study explains why anti-smoking ads backfire or succeed</a></p> <p>Some anti-smoking ads are simply ineffective, while others actually make youth more likely to light up. Fortunately, some are successful, and a new University of Georgia study helps explain why.</p>