Semi-automatic multimedia monitor tracks sponsorship

Corporate sponsors seek positive results from their investments. By automatically monitoring TV programmes and print media, a new system promises to keep sponsors and media analysts well informed and happy.

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<p><a href="http://www.physorg.com/news10846.html">Semi-automatic multimedia monitor tracks sponsorship</a></p> <p>Corporate sponsors seek positive results from their investments. By automatically monitoring TV programmes and print media, a new system promises to keep sponsors and media analysts well informed and happy. <br></p>