Grocery Retailers Need Not Fear 'Cherry Pickers'

"Extreme cherry pickers," grocery shoppers who buy only sale items and nothing else, do not harm retailer profits significantly as generally is believed, according to a forthcoming study in the Journal of Marketing Research.

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<p><a href="http://www.physorg.com/news109440060.html">Grocery Retailers Need Not Fear 'Cherry Pickers'</a></p> <p>"Extreme cherry pickers," grocery shoppers who buy only sale items and nothing else, do not harm retailer profits significantly as generally is believed, according to a forthcoming study in the <i>Journal of Marketing Research</i>.</p>