MarvellŪ, a technology leader in the development of extreme broadband communications and storage solutions, today announced the first System On Chip (SOC) device supporting the new CE-ATA specification, a new storage interface tailored to the needs of the handheld and consumer electronics (CE) market. The Marvell 88i6310 SOC and its accompanying reference firmware is the first device designed specifically to enable next generation small form factor disk drives. By using the 88i6310 hard disk drive OEMs can target a variety of CE applications, such as handheld music players, mobile phones, personal media players, digital cameras, personal digital assistants, auto navigation and portable GPS systems, and also target new uses for small form factor drives.