Researchers study how people think about what is and isn't risky

Why do people live in places like southern California where homes intermingle with wooded areas and the risk of wildfire is so great? Leading social scientists have a surprising answer: because the emotional benefits interfere with their ability to assess the risks.

If you want to include this story in your blog, copy and paste this formatted text:

<p><a href="http://www.physorg.com/news113234169.html">Researchers study how people think about what is and isn't risky</a></p> <p>Why do people live in places like southern California where homes intermingle with wooded areas and the risk of wildfire is so great? Leading social scientists have a surprising answer: because the emotional benefits interfere with their ability to assess the risks.</p>