UK anti-drinking campaign ads may be 'catastrophically misconceived'

Some anti-drinking advertising campaigns may be “catastrophically misconceived” because they play on the entertaining ‘drinking stories’ that young people use to mark their social identity, say researchers who have just completed a three year study of the subject.

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<p><a href="http://www.physorg.com/news116499329.html">UK anti-drinking campaign ads may be 'catastrophically misconceived'</a></p> <p>Some anti-drinking advertising campaigns may be “catastrophically misconceived” because they play on the entertaining ‘drinking stories’ that young people use to mark their social identity, say researchers who have just completed a three year study of the subject.</p>