Study Examines Role of Tattoos in Construction of Personal Identity

Marketing experts know that consumers use products to help construct personal identity. When a person decides to purchase a Hummer rather than a Prius, for instance, that person is also buying a certain lifestyle or attitude. And with so many products to choose from, it is easy to change one's identity by simply purchasing different products.

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<p><a href="http://www.physorg.com/news117211150.html">Study Examines Role of Tattoos in Construction of Personal Identity</a></p> <p>Marketing experts know that consumers use products to help construct personal identity. When a person decides to purchase a Hummer rather than a Prius, for instance, that person is also buying a certain lifestyle or attitude. And with so many products to choose from, it is easy to change one's identity by simply purchasing different products.</p>