Advertisers, neuroscientists trace source of emotions in brain

First came direct marketing, then focus groups. Now, advertisers, with the help of neuroscientists, are closing in on the holy grail: mind reading. At least, that’s what is suggested in a paper published today in the journal Human Brain Mapping authored by a group of professors in advertising and communication and neuroscience at the University of Florida.

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<p><a href="http://www.physorg.com/news122650968.html">Advertisers, neuroscientists trace source of emotions in brain</a></p> <p>First came direct marketing, then focus groups. Now, advertisers, with the help of neuroscientists, are closing in on the holy grail: mind reading. At least, that’s what is suggested in a paper published today in the journal <i>Human Brain Mapping</i> authored by a group of professors in advertising and communication and neuroscience at the University of Florida.</p>