Unusual brand logos and images work well

The world of branding is full of iconic characters, images and logos that help hawk a company's wares, but those that seem to have little in common with its product may be the most effective, says a University of Michigan researcher.

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<p><a href="http://www.physorg.com/news123867108.html">Unusual brand logos and images work well</a></p> <p>The world of branding is full of iconic characters, images and logos that help hawk a company's wares, but those that seem to have little in common with its product may be the most effective, says a University of Michigan researcher.</p>