How social pressure increases voter turnout: Evidence from a large-scale field experiment

New research by political scientists concludes that direct mail campaigns which include a social pressure aspect are more effective at increasing voter turnout and are cheaper than other forms of voter mobilization, including door-to-door or telephone canvassing.

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<p><a href="http://www.physorg.com/news124635895.html">How social pressure increases voter turnout: Evidence from a large-scale field experiment</a></p> <p>New research by political scientists concludes that direct mail campaigns which include a social pressure aspect are more effective at increasing voter turnout and are cheaper than other forms of voter mobilization, including door-to-door or telephone canvassing.</p>