Wine labels with animals: Why they work

Traditional brand research argues that logos should be highly relevant to the product they represent in order to be successful. However, marketers have recently begun using unusual visual identifiers that have little, if anything, to do with the product.

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<p><a href="http://www.physorg.com/news124976673.html">Wine labels with animals: Why they work</a></p> <p>Traditional brand research argues that logos should be highly relevant to the product they represent in order to be successful. However, marketers have recently begun using unusual visual identifiers that have little, if anything, to do with the product.</p>