In emerging tech markets, 'get real' by talking about the competition

Innovators trying to establish new markets would be wise to try to attract attention by publicizing not only themselves, but also the competition, according to a new sociological study by a faculty member at the University of Southern California’s (USC) Marshall School of Business.

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<p><a href="http://www.physorg.com/news126892665.html">In emerging tech markets, 'get real' by talking about the competition</a></p> <p>Innovators trying to establish new markets would be wise to try to attract attention by publicizing not only themselves, but also the competition, according to a new sociological study by a faculty member at the University of Southern California’s (USC) Marshall School of Business.</p>