Ad network strives to make coupons more meaningful

(AP) -- While most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. To wit: U.S. consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods.

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<p><a href="http://www.physorg.com/news131598501.html">Ad network strives to make coupons more meaningful</a></p> <p>(AP) -- While most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. To wit: U.S. consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods.</p>