Marketers are creating an imaginary, cross-cultural, Asian world

Despite vast cultural differences among Asian nations, marketers are mixing a number of cultural influences to create an imaginary Asian world, according to new research in the Journal of Consumer Research.

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<p><a href="http://www.physorg.com/news133618377.html">Marketers are creating an imaginary, cross-cultural, Asian world</a></p> <p>Despite vast cultural differences among Asian nations, marketers are mixing a number of cultural influences to create an imaginary Asian world, according to new research in the <I>Journal of Consumer Research</I>.</p>