Personal information in E-mail marketing can backfire, study indicates

Businesses risk chasing away prospective customers when they send chummy e-mails that bandy around people's names, hobbies and other personal information to pitch sales, according to a new study of the popular marketing tool.

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<p><a href="http://www.physorg.com/news134144679.html">Personal information in E-mail marketing can backfire, study indicates</a></p> <p>Businesses risk chasing away prospective customers when they send chummy e-mails that bandy around people's names, hobbies and other personal information to pitch sales, according to a new study of the popular marketing tool.</p>