Scientists set out to measure how we perceive naturalness

Natural products are highly valued by consumers yet their properties have been difficult to reproduce fully in synthetic materials, placing a drain on our limited natural resources. Until now ...

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<p><a href="http://www.physorg.com/news134302960.html">Scientists set out to measure how we perceive naturalness</a></p> <p>Natural products are highly valued by consumers yet their properties have been difficult to reproduce fully in synthetic materials, placing a drain on our limited natural resources. Until now ...</p>