NBC sees Olympics as research mecca

(AP) -- NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.

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<p><a href="http://www.physorg.com/news134641813.html">NBC sees Olympics as research mecca</a></p> <p>(AP) -- NBC is using the Olympics as a "billion-dollar research lab" to get a sense of how people are using different media platforms to experience the Beijing Games that begin Aug. 8.</p>