Touch can trump taste, says Rutgers retail scholar

For some consumers, the way a cup of mineral water tastes has more to do with the container than the contents. Especially for consumers who are less likely to enjoy touching items or products before deciding to buy them.

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<p><a href="http://www.physorg.com/news135350117.html">Touch can trump taste, says Rutgers retail scholar</a></p> <p>For some consumers, the way a cup of mineral water tastes has more to do with the container than the contents. Especially for consumers who are less likely to enjoy touching items or products before deciding to buy them.</p>