The big gulp: consumers avoid extremes in soda sizes

As portion sizes have increased, Americans' waistlines have expanded. And as a new study in the Journal of Consumer Research demonstrates, consumers are tricked into drinking more soft drinks when retailers eliminate small drink sizes.

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<p><a href="http://www.physorg.com/news138629694.html">The big gulp: consumers avoid extremes in soda sizes</a></p> <p>As portion sizes have increased, Americans' waistlines have expanded. And as a new study in the <I>Journal of Consumer Research</I> demonstrates, consumers are tricked into drinking more soft drinks when retailers eliminate small drink sizes.</p>