Framing technique can be used as a public relations strategy in cases of sexual assault

In Spring 2006, when three White Duke University lacrosse players were charged with raping a Black female student from nearby North Carolina Central University, Duke University officials framed the crisis in terms of institutional reputation rather than the rape issue at hand.

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<p><a href="http://www.physorg.com/news139058131.html">Framing technique can be used as a public relations strategy in cases of sexual assault</a></p> <p>In Spring 2006, when three White Duke University lacrosse players were charged with raping a Black female student from nearby North Carolina Central University, Duke University officials framed the crisis in terms of institutional reputation rather than the rape issue at hand.</p>