Avoid coupon redeemers: Their stigma is contagious (unless they're attractive)

Less than 2 percent of Americans use coupons, likely because of fear of being viewed as cheap or poor. A new study in the Journal of Consumer Research demonstrates that not only do coupon users face stigmatization; people who stand near them do too.

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<p><a href="http://www.physorg.com/news140710526.html">Avoid coupon redeemers: Their stigma is contagious (unless they're attractive)</a></p> <p>Less than 2 percent of Americans use coupons, likely because of fear of being viewed as cheap or poor. A new study in the <I>Journal of Consumer Research</I> demonstrates that not only do coupon users face stigmatization; people who stand near them do too.</p>