Consumers think differently about close and distant purchases

If you are deciding on a major vacation for next year, you'll use different criteria than if you are planning a trip this weekend, according to a new study in the Journal of Consumer Research.

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<p><a href="http://www.physorg.com/news140716635.html">Consumers think differently about close and distant purchases</a></p> <p>If you are deciding on a major vacation for next year, you'll use different criteria than if you are planning a trip this weekend, according to a new study in the <I>Journal of Consumer Research</I>.</p>