Left, Right; Obama, McCain: It may not be what you think

(PhysOrg.com) -- Why does it seem many people begin with political preferences and then try to find reasons justifying their inclinations? Why is it so difficult to sway people who care deeply about politics no matter how compelling the facts or persuasive the prose? University of Nebraska-Lincoln research may help to answer these questions.

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<p><a href="http://www.physorg.com/news140971078.html">Left, Right; Obama, McCain: It may not be what you think</a></p> <p>(PhysOrg.com) -- Why does it seem many people begin with political preferences and then try to find reasons justifying their inclinations? Why is it so difficult to sway people who care deeply about politics no matter how compelling the facts or persuasive the prose? University of Nebraska-Lincoln research may help to answer these questions. </p>