Car fronts at face value

Do people attribute certain personality traits or emotions to car fronts? If so, could this have implications for driving and pedestrian behavior? Truls Thorstensen (EFS Consulting Vienna), Karl Grammer (Ludwig Boltzmann Institute for Urban Ethology) and other researchers at the University of Vienna joined economic interest with evolutionary psychology to answer these questions. The research project will be published this week in the Springer journal Human Nature. The study investigates our perception of automotive designs, and whether and how these findings correspond to the perception of human faces.

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<p><a href="http://www.physorg.com/news141308690.html">Car fronts at face value</a></p> <p>Do people attribute certain personality traits or emotions to car fronts? If so, could this have implications for driving and pedestrian behavior? Truls Thorstensen (EFS Consulting Vienna), Karl Grammer (Ludwig Boltzmann Institute for Urban Ethology) and other researchers at the University of Vienna joined economic interest with evolutionary psychology to answer these questions. The research project will be published this week in the Springer journal <i>Human Nature</i>. The study investigates our perception of automotive designs, and whether and how these findings correspond to the perception of human faces.</p>