Brand attitudes improve when product is paired with favorable actor

Love a rap artist's music, and you may develop fond feelings for the products placed in that artist's rap video. That is essentially the conclusion that a team of investigators came to in an intriguing research article published in this month's issue of Psychology & Marketing (P&M).

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<p><a href="http://www.physorg.com/news141568151.html">Brand attitudes improve when product is paired with favorable actor</a></p> <p>Love a rap artist's music, and you may develop fond feelings for the products placed in that artist's rap video. That is essentially the conclusion that a team of investigators came to in an intriguing research article published in this month's issue of <I>Psychology & Marketing</I> (P&M).</p>