It's called 'negational identity,' and new study finds it's a powerful political tool

In the current Presidential campaign it has been said often enough to become a cliche: both candidates will need to reach beyond their respective political bases to appeal to a larger-than-usual body of independent voters. How to do so? Accentuate the negative -- or "negational identity," as behavioral scholars put it.

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<p><a href="http://www.physorg.com/news142076456.html">It's called 'negational identity,' and new study finds it's a powerful political tool</a></p> <p>In the current Presidential campaign it has been said often enough to become a cliche: both candidates will need to reach beyond their respective political bases to appeal to a larger-than-usual body of independent voters. How to do so? Accentuate the negative -- or "negational identity," as behavioral scholars put it.</p>