Subconscious encounters: How brand exposure affects your choices

Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research.

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<p><a href="http://www.physorg.com/news143207792.html">Subconscious encounters: How brand exposure affects your choices</a></p> <p>Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the <I>Journal of Consumer Research</I>.</p>