Understanding the 'Wow Factor'

(PhysOrg.com) -- What links a neuroscientist with a social anthropologist and the UK’s premier independent art charity? The answer is the visual perception of art. When, why and how are individuals moved by a piece of art in a museum or gallery?

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<p><a href="http://www.physorg.com/news144491758.html">Understanding the 'Wow Factor'</a></p> <p>(PhysOrg.com) -- What links a neuroscientist with a social anthropologist and the UK’s premier independent art charity? The answer is the visual perception of art. When, why and how are individuals moved by a piece of art in a museum or gallery?</p>