DVR fast-forwarding may not be fatal to TV advertising

While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can be influenced by brand images they view only for a fraction of a second.

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<p><a href="http://www.physorg.com/news144928451.html">DVR fast-forwarding may not be fatal to TV advertising</a></p> <p>While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can be influenced by brand images they view only for a fraction of a second.</p>