Even in tough times, savvy shoppers reluctant to give up grocery favourites, new study shows

(PhysOrg.com) -- Along with the price of petrol, the cost of groceries is a major concern for most Australians. New University of Western Sydney research reveals the pivotal role that emotions and brand loyalty have on our grocery purchases - and how we will make sacrifices elsewhere so we can still afford our trusted, often more expensive, supermarket favourites.

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<p><a href="http://www.physorg.com/news145547348.html">Even in tough times, savvy shoppers reluctant to give up grocery favourites, new study shows</a></p> <p>(PhysOrg.com) -- Along with the price of petrol, the cost of groceries is a major concern for most Australians. New University of Western Sydney research reveals the pivotal role that emotions and brand loyalty have on our grocery purchases - and how we will make sacrifices elsewhere so we can still afford our trusted, often more expensive, supermarket favourites.</p>