How did they pick Dirk Nowitzki to speak for Guitar Hero?

Dirk Nowitzki sure is a cool guy, but I'm not sure GameStop and the marketing experts behind the Guitar Hero franchise did enough research before picking the Dallas Mavericks star as their spokesman.

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<p><a href="http://www.physorg.com/news145632260.html">How did they pick Dirk Nowitzki to speak for Guitar Hero?</a></p> <p>Dirk Nowitzki sure is a cool guy, but I'm not sure GameStop and the marketing experts behind the Guitar Hero franchise did enough research before picking the Dallas Mavericks star as their spokesman.</p>