Firms scan brain waves to improve ads in Japan

US research firm Nielsen and its partner NeuroFocus said Wednesday they would offer a new service in Japan to scan the brain waves of potential customers to help companies improve their marketing.

If you want to include this story in your blog, copy and paste this formatted text:

<p><a href="http://www.physorg.com/news145714428.html">Firms scan brain waves to improve ads in Japan</a></p> <p>US research firm Nielsen and its partner NeuroFocus said Wednesday they would offer a new service in Japan to scan the brain waves of potential customers to help companies improve their marketing. </p>