No honeymoon replays: People don't want to taint special memories

That unforgettable honeymoon has a special place in your memory -- so special
that you might be reluctant to try to repeat it. A new study in the Journal of
Consumer Research says people tend to treat their memories of previous special
experiences as assets to be protected.

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<p><a href="http://www.physorg.com/news146140316.html">No honeymoon replays: People don't want to taint special memories</a></p> <p>That unforgettable honeymoon has a special place in your memory -- so special <br>that you might be reluctant to try to repeat it. A new study in the <I>Journal of <br>Consumer Research</I> says people tend to treat their memories of previous special <br>experiences as assets to be protected.</p>