How often will you use that treadmill?

Why not buy that treadmill? You'll be exercising every day, right? A new study
in the Journal of Consumer Research examines why our expectations of our
behavior so often don't match reality.

If you want to include this story in your blog, copy and paste this formatted text:

<p><a href="http://www.physorg.com/news146146050.html">How often will you use that treadmill?</a></p> <p>Why not buy that treadmill? You'll be exercising every day, right? A new study <br>in the <I>Journal of Consumer Research</I> examines why our expectations of our <br>behavior so often don't match reality.</p>