Frequent price promotions threaten quality brands, study shows

Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS).

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<p><a href="http://www.physorg.com/news147979530.html">Frequent price promotions threaten quality brands, study shows</a></p> <p>Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS).</p>