We've got your number: Consumers choose products with more technical specs

Many products have numbers attached: megapixels for cameras, wattage ratings for stereos, cotton counts for sheets. A new study in the Journal of Consumer Research shows that consumers are heavily influenced by quantitative specifications, even meaningless ones.

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<p><a href="http://www.physorg.com/news148563866.html">We've got your number: Consumers choose products with more technical specs</a></p> <p>Many products have numbers attached: megapixels for cameras, wattage ratings for stereos, cotton counts for sheets. A new study in the <i>Journal of Consumer Research</i> shows that consumers are heavily influenced by quantitative specifications, even meaningless ones.</p>