Brain mechanisms of social conformity

New research reveals the brain activity that underlies our tendency to "follow the crowd." The study, published by Cell Press in the January 15th issue of the journal Neuron, provides intriguing insight into how human behavior can be guided by the perceived behavior of other individuals.

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<p><a href="http://www.physorg.com/news151158794.html">Brain mechanisms of social conformity</a></p> <p>New research reveals the brain activity that underlies our tendency to "follow the crowd." The study, published by Cell Press in the January 15th issue of the journal <I>Neuron</I>, provides intriguing insight into how human behavior can be guided by the perceived behavior of other individuals.</p>