We're not buying it: Product add-ons influence consumer judgment

Charging extra for "add-on" features on a product may backfire on merchandisers, according to a new study in the Journal of Consumer Research.

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<p><a href="http://www.physorg.com/news152190477.html">We're not buying it: Product add-ons influence consumer judgment</a></p> <p>Charging extra for "add-on" features on a product may backfire on merchandisers, according to a new study in the <I>Journal of Consumer Research</I>.</p>