Security blankets: Materialism and death anxiety lead to brand loyalty

Materialistic people tend to form strong connections to particular product brands when their level of anxiety about death is high, according to a new study in the Journal of Consumer Research.

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<p><a href="http://www.physorg.com/news152193592.html">Security blankets: Materialism and death anxiety lead to brand loyalty</a></p> <p>Materialistic people tend to form strong connections to particular product brands when their level of anxiety about death is high, according to a new study in the <I>Journal of Consumer Research</I>.</p>