Super Bowl ads will reflect tough economy, says advertising professor

(PhysOrg.com) -- Fewer cars. More horses. A softer sell. That’s just part of what viewers can expect in Sunday’s “Super Bowl of advertising,” as companies adjust their marketing in a very down market, says Jan Slater, a branding expert and the head of the department of advertising at the University of Illinois.

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<p><a href="http://www.physorg.com/news152386299.html">Super Bowl ads will reflect tough economy, says advertising professor</a></p> <p>(PhysOrg.com) -- Fewer cars. More horses. A softer sell. That’s just part of what viewers can expect in Sunday’s “Super Bowl of advertising,” as companies adjust their marketing in a very down market, says Jan Slater, a branding expert and the head of the department of advertising at the University of Illinois.</p>