Color boosts brain performance and receptivity to advertising, depending on task

A new University of British Columbia study reconciles a debate that has long raged among marketers and psychologists: What colour most improves brain performance and receptivity to advertising, red or blue?

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<p><a href="http://www.physorg.com/news153066202.html">Color boosts brain performance and receptivity to advertising, depending on task</a></p> <p>A new University of British Columbia study reconciles a debate that has long raged among marketers and psychologists: What colour most improves brain performance and receptivity to advertising, red or blue?</p>