Does sex sell? New study shows how to make women respond to sexy ads

Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.

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<p><a href="http://www.physorg.com/news154628548.html">Does sex sell? New study shows how to make women respond to sexy ads</a></p> <p>Do sexy images sell products? It depends, says a new study in <i>Journal of Consumer Research</i>. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.</p>