It's about time: Consumers may be more likely to enjoy purchase when ads mention time

Do consumers respond more positively to advertisements that mention time ("Miller Time") or money ("Perfection Has Its Price")? A new study in the Journal of Consumer Research found that mentioning time makes consumers more likely to purchase and enjoy products.

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<p><a href="http://www.physorg.com/news154629623.html">It's about time: Consumers may be more likely to enjoy purchase when ads mention time</a></p> <p>Do consumers respond more positively to advertisements that mention time ("Miller Time") or money ("Perfection Has Its Price")? A new study in the Journal of Consumer Research found that mentioning time makes consumers more likely to purchase and enjoy products.</p>