Are women more generous? New study sheds light on donation behavior

Why would women give more to the victims of Hurricane Katrina than to the victims of the Indian Ocean tsunami? A new study in the Journal of Consumer Research sheds light onto the way gender and moral identity affect donations.

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<p><a href="http://www.physorg.com/news154630206.html">Are women more generous? New study sheds light on donation behavior</a></p> <p>Why would women give more to the victims of Hurricane Katrina than to the victims of the Indian Ocean tsunami? A new study in the <i>Journal of Consumer Research</i> sheds light onto the way gender and moral identity affect donations.</p>