In-store video ads a boon to retailers, a peril for traditional media

Video advertising in stores is a moneymaker for retailers, but a growing threat to already cash-strapped print and broadcast media, according to a new study co-written by a University of Illinois business professor.

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<p><a href="http://www.physorg.com/news154695413.html">In-store video ads a boon to retailers, a peril for traditional media</a></p> <p>Video advertising in stores is a moneymaker for retailers, but a growing threat to already cash-strapped print and broadcast media, according to a new study co-written by a University of Illinois business professor.</p>