Consumers stop buying as number of options increase

It is a common belief that having more options is better, and that people tend to go to stores that provide them with more choices. However, a new study in the journal Psychology & Marketing reveals that when people cannot easily determine which option is preferable, they are more likely to leave the store empty-handed.

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<p><a href="http://www.physorg.com/news155994960.html">Consumers stop buying as number of options increase</a></p> <p>It is a common belief that having more options is better, and that people tend to go to stores that provide them with more choices. However, a new study in the journal <I>Psychology & Marketing</I> reveals that when people cannot easily determine which option is preferable, they are more likely to leave the store empty-handed.</p>