Social Web sites face transparency questions

(AP) -- Yelp.com prides itself on being a site where people can write reviews about pretty much anything and connect with similarly critical peers. Yet as the site grows, some of the businesses scrutinized on Yelp are turning the tables and griping about the company itself.

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<p><a href="http://www.physorg.com/news156957365.html">Social Web sites face transparency questions</a></p> <p>(AP) -- Yelp.com prides itself on being a site where people can write reviews about pretty much anything and connect with similarly critical peers. Yet as the site grows, some of the businesses scrutinized on Yelp are turning the tables and griping about the company itself.</p>